Article Index

 Chapters in Books 

  • Bhattacharya, S, Kumar, R.V. & Dutta, A (2020). "Exploring Kapferer's Brand Identity Prism Applicability in Indian Political Marketing Aspect with Special Focus to Youth Voters." Chap. 17 In Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association (USA). 288-303. Hershey, USA: IGI Global. [Republish od 2018 Chapter in Book in a 3-volume anthology issued by Information Resources Management Association (USA)] DOI: 10.4018/978-1-5225-7116-2.ch017 [Scopus Indexed]
  • Kumar, Rohit Vishal (2019), "Classroom 4.0: Understanding the new battleground" In Rajagopal and Behl, R (Eds.) Innovation, Technology, and Market Ecosystems. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-23010-4_13 pp. 265-281 [Scopus Indexed]
  • Kumar, Rohit Vishal, Bhattacharya, Subhajit, & Dutta, Anindya Kumar (2018) "Exploring Kapferer's Brand Identity Prism Applicability in Indian Political Marketing Aspect with Special Focus to Youth Voters." In Rajagopal and Behl, R (Eds.) Start-up Enterprises and Contemporary Innovation Strategies in the Global Marketplace, IGI Global, Hershey, PA pp. 136-152 
  • Bhattacharyya, Subhajit and Kumar, Rohit Vishal. (2016), “Modeling Tourists' Opinions Using RIDIT Analysis”, in Pandian, V. and Kalaivanthan, M. (Eds.), Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry, IGI Global, Hershey PA, pp. 424–444. [Scopus Indexed]
  • Kumar, Rohit Vishal and Bhattacharyya, Subhajit (2016), “Modeling Consumer Opinion using RIDIT and Grey Relational Analysis”, in Kumar, A., Dash, M.K., Trivedi, S.K. and Panda, T.K. (Eds.), Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics, 1st ed., IGI Global, Hershey PA, pp. 185–201. [Scopus Indexed]
  • Kumar, Anant; Kumar, Rohit Vishal; Gupta, Vikas Kumar; Prasad, Sant Kumar; Minz Akay (April 2013) “Accredited Social Health Activist: Emerging Medical and Health Commons in Rural Jharkhand, India – in Himdari Sinha, Anant Kumar (eds.) “Governance of Commons and Livelihood Security” XISS: Ranchi, pp 271-282
  • Sinha, Himadri; Kumar, Anant; Kumar, Rohit Vishal; (April 2013) “Introduction to Commons” – in Himdari Sinha, Anant Kumar (eds.) “Governance of Commons and Livelihood Security” XISS: Ranchi pp. 1-12

Government of India Sponsored Studies


All the above papers (which are not under journal copyright restrictions) are availabe on ResearchGate, Social Science Research Network or Academia


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