Article Index

Papers in International Journals

  • Bhattacharya, S., Kumar, R. V., & Chattopadhyay, S. (2021). "Revisiting Marketing Management Teaching Pedagogy: A Study based on the voice of Indian Marketing Professionals." FIIB Business Review. DOI: 10.1177/23197145211006961 [Scopus Indexed, Indian Citation Indexed]
  • Dubey, Ajitabh Kumar; Rohit Vishal Kumar. “Motivations of Distributor Sales Executives (DSE) in the Telecom Sector: An Exploratory Study in the State of Jharkhand, IndiaSouth Asian Journal of Management 25, no. 3 (2018): 119-34. [ADBC Category C]
  • Kumar, Rohit Vishal; Bhattacharyya, Subhajit (2017): "A RIDIT approach to evaluate factors influencing tourists’ destination brand selection behaviour pertaining to Indian tourism sector". Journal of Modelling in Management 12 (4). [Scopus Indexed, ADBC Category C]
  • Tigga, Amar Eron; Pathak Promod and Kumar, Rohit VishalBranding of B-schools by Understanding the Expectations of Their Three Major Stakeholders”, Indian Journal of Marketing, 2014, 44(10), 7-23 [Scopus Indexed, UGC Journal 20802]
  • Dhekra, Azouzi; Kumar, Rohit Vishal, & Aloui Chaker. (Jul 2011) “Forward Rate Unbiased Hypothesis in the Tunisian Foreign Exchange MarketInternational Journal of Academic Research in Business and Social Sciences. Volume 1 Issue 2, pp 17-44 [RePAC Indexed]
  • Kumar, Rohit Vishal, Dhekra Azouzi (Jun 2011) “Tunisian and Indian Foreign Markets: A Comparison on Forward Rate Unbiased Hypothesis”, The Romanian Journal of Economics, XIV (40), pp 81 – 98 [RePAC Indexed]
  • Das, Gopal and Kumar, Rohit VishalImpact of store Amenities on Buyer Behaviour: A study of convenience goods buyers in organised retail in India”, Indian Journal of Marketing, 2009, XXXIX(9), pp. 40-49 [Scopus Indexed, UGC Journal 20802]
  • Kumar, Rohit Vishal & Sarkar, Amitava. (May 2008) “Psychographic Segmentation of Indian Urban Consumers”, Journal of Asia Pacific Economy, Volume 13 Issue 2, pp. 204-226 [Scopus Indexed, ADBC Category B]
  • Kumar, Rohit Vishal & Mukherjee, Soumya. (December 2007) "Testing Forward Rate Unbiasedness in India: An Econometric Analysis of Indo-US Markets," International Research Journal of Finance and Economics., Issue 12 (2007) pp. 56-66. [Scopus Indexed till 2012]
  • Kumar, Rohit Vishal, (September 2007) “Lifestyle and Psychographic Segmentation & Classification of Metropolitan Consumers in India for Effective Marketing”, AIMS International Journal of Management, Volume (1) Number (3) pp. 240, Doctoral Dissertation Abstract

Papers in Indian Journals

  • Kumar, Rohit Vishal. "Respondent Selection Methods in Household Surveys" Jharkhand Journal of Development and Management Studies, 2014, 12(1), 5701-5708 [UGC Approved 48435]
  • Das, Gopal and Kumar, Rohit VishalImpact of Sales Promotions on Buyer Behaviour: An Empirical study of Indian Retail Consumers”, Globsyn Management Journal, 2009, 3(1) pp. 11-24
  • Kumar, Rohit Vishal; Dasgupta, Indranil and Sujeevan, P. "Free / Open Source Software (FOSS) for Social Sector." Jharkhand Journal of Development and Management Studies, 2007, 2(April-June 2007), pp. 2409-26. [UGC Approved 48435]
  • Kumar, Rohit Vishal and Joshi, Radhika. "Colour Colour Everywhere: In Marketing Too." SCMS Journal of Indian Management, 2006, III(IV). [UGC Approved 62718]
  • Kumar, Rohit Vishal and Mitra, Sarbani. "Toothpaste Usage and Consumer Profiles - a Study in Kolkata Market." Organisation Management, 2004, XX(II).
  • Kumar, Rohit Vishal. "Water Resources of a Village and Their Better Management." SURVEY (A Quarterly Journal of IISWBM), 1995, XXXV(1-4). [UGC Approved 43040]

Technical Documents 

  • Kumar, Rohit Vishal (January 2008), “Using LaTeX for writing a Thesis”, The PracTeX Journal, Issue 4 (2007)
  • Kumar, Rohit Vishal. (2006), "Making Friends with Latex," Comprehensive Tex Archive Network (CTAN), 2006. 
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