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Article Index

Papers in International Journals

  • Bhattacharya, S., Kumar, R. V., & Chattopadhyay, S. (2021). "Revisiting Marketing Management Teaching Pedagogy: A Study based on the voice of Indian Marketing Professionals." FIIB Business Review. DOI: 10.1177/23197145211006961 [Scopus Indexed, Indian Citation Indexed]
  • Dubey, Ajitabh Kumar; Rohit Vishal Kumar. “Motivations of Distributor Sales Executives (DSE) in the Telecom Sector: An Exploratory Study in the State of Jharkhand, India” South Asian Journal of Management 25, no. 3 (2018): 119-34. [ADBC Category C]
  • Kumar, Rohit Vishal; Bhattacharyya, Subhajit (2017): "A RIDIT approach to evaluate factors influencing tourists’ destination brand selection behaviour pertaining to Indian tourism sector". Journal of Modelling in Management 12 (4). [Scopus Indexed, ADBC Category C]
  • Tigga, Amar Eron; Pathak Promod and Kumar, Rohit Vishal “Branding of B-schools by Understanding the Expectations of Their Three Major Stakeholders”, Indian Journal of Marketing, 2014, 44(10), 7-23 [Scopus Indexed, UGC Journal 20802]
  • Dhekra, Azouzi; Kumar, Rohit Vishal, & Aloui Chaker. (Jul 2011) “Forward Rate Unbiased Hypothesis in the Tunisian Foreign Exchange Market” International Journal of Academic Research in Business and Social Sciences. Volume 1 Issue 2, pp 17-44 [RePAC Indexed]
  • Kumar, Rohit Vishal, Dhekra Azouzi (Jun 2011) “Tunisian and Indian Foreign Markets: A Comparison on Forward Rate Unbiased Hypothesis”, The Romanian Journal of Economics, XIV (40), pp 81 – 98 [RePAC Indexed]
  • Das, Gopal and Kumar, Rohit Vishal “Impact of store Amenities on Buyer Behaviour: A study of convenience goods buyers in organised retail in India”, Indian Journal of Marketing, 2009, XXXIX(9), pp. 40-49 [Scopus Indexed, UGC Journal 20802]
  • Kumar, Rohit Vishal & Sarkar, Amitava. (May 2008) “Psychographic Segmentation of Indian Urban Consumers”, Journal of Asia Pacific Economy, Volume 13 Issue 2, pp. 204-226 [Scopus Indexed, ADBC Category B]
  • Kumar, Rohit Vishal & Mukherjee, Soumya. (December 2007) "Testing Forward Rate Unbiasedness in India: An Econometric Analysis of Indo-US Markets," International Research Journal of Finance and Economics., Issue 12 (2007) pp. 56-66. [Scopus Indexed till 2012]
  • Kumar, Rohit Vishal, (September 2007) “Lifestyle and Psychographic Segmentation & Classification of Metropolitan Consumers in India for Effective Marketing”, AIMS International Journal of Management, Volume (1) Number (3) pp. 240, Doctoral Dissertation Abstract

Papers in Indian Journals

  • Kumar, Rohit Vishal. "Respondent Selection Methods in Household Surveys" Jharkhand Journal of Development and Management Studies, 2014, 12(1), 5701-5708 [UGC Approved 48435]
  • Das, Gopal and Kumar, Rohit Vishal “Impact of Sales Promotions on Buyer Behaviour: An Empirical study of Indian Retail Consumers”, Globsyn Management Journal, 2009, 3(1) pp. 11-24
  • Kumar, Rohit Vishal; Dasgupta, Indranil and Sujeevan, P. "Free / Open Source Software (FOSS) for Social Sector." Jharkhand Journal of Development and Management Studies, 2007, 2(April-June 2007), pp. 2409-26. [UGC Approved 48435]
  • Kumar, Rohit Vishal and Joshi, Radhika. "Colour Colour Everywhere: In Marketing Too." SCMS Journal of Indian Management, 2006, III(IV). [UGC Approved 62718]
  • Kumar, Rohit Vishal and Mitra, Sarbani. "Toothpaste Usage and Consumer Profiles - a Study in Kolkata Market." Organisation Management, 2004, XX(II).
  • Kumar, Rohit Vishal. "Water Resources of a Village and Their Better Management." SURVEY (A Quarterly Journal of IISWBM), 1995, XXXV(1-4). [UGC Approved 43040]

Technical Documents 

  • Kumar, Rohit Vishal (January 2008), “Using LaTeX for writing a Thesis”, The PracTeX Journal, Issue 4 (2007)
  • Kumar, Rohit Vishal. (2006), "Making Friends with Latex," Comprehensive Tex Archive Network (CTAN), 2006. 

Conference Proceedings

  • Bhattacharya, Subhajit, & Kumar, Rohit Vishal (2020). "A study on the impact of Case Based Teaching Pedagogy in Marketing Education: An Analytical Hierarchy Process Approach". Paper presented at the 6th International Conference on Global Business Environment: Disruption in Business and Management Practices – Causes, Conflicts and Controls, Bhubaneswar, India

  • Sahu, Pabitra Kumar, & Kumar, Rohit Vishal (2020). "Identification of Factors Influencing College Choice Process of MBA and PGDM students in India: An Exploratory Study". Paper presented at the 6th International Conference on Global Business Environment: Disruption in Business and Management Practices – Causes, Conflicts and Controls, Bhubaneswar, India.

  • Kumar, Rohit Vishal (2018) "Impact of Indian Festivals on Imports from China: An Exploratory Study." In IMI-SASS Conference on India and China: Economic, Social and Cultural Perspectives. Bhubaneswar, India.

  • Kumar, Rohit Vishal (2018) "Classroom 4.0: Understanding the New Battleground." In 4th International IMI Bhubaneswar EGADE Business School Global Business Environment Conference. Bhubaneswar, India.
  • Kumar, Rohit Vishal (2018) "Time Series Decomposition and X-12-Arima: Model and Software." In Second Annual Conference of Banking and Finance, Bhubaneswar.
  • Kumar, Rohit Vishal (2017) "Exploratory Study on Colour Use across Cultures in Advertising." In IMI SASS Annual Conference. 2017, Sichuan Academy of Social Science, Chengdu, China.
  • Kumar, Rohit Vishal, & Sharma, Paridhi. (2017) "Understanding Mutual Fund Investments: A Tree Based Analysis." In Annual Conference of Banking and Finance 2017. 18-19 August, Bhubaneswar, India.
  • Kumar, Rohit Vishal, Bhattacharya, Subhajit & Dutta, Anindya (2017) "Rethinking Marketing Management Pedagogy: An Alumni's Opinion Based Study." In IIM Indore-NASMEI Summer Marketing Conference, IIM Indore, India.
  • Kumar, Rohit Vishal, Bhattacharya, Subhajit & Dutta, Anindya (2016), “Exploring Kapferer’s Brand Identity Prism Applicability in Indian Political Marketing Aspect with Special Focus to Youth Voters”, in International Conference on Innovation, Market Competition & Economic Development, Bhubaneswar, India.
  • Dubey, Ajitabh Kumar and Kumar, Rohit Vishal (2016), “Understanding the Factor of Motivation for distributors engaged in channel sales in Telecommunication in Bihar Jharkhand Circle”, in International Conference on Innovation, Market Competition & Economic Development, Bhubaneswar, India.
  • Kumar, Rohit Vishal (2016), “A note on Color Psychology of Indian and Chinese Culture and Possible Impact on Advertising”, in International Conference on India China and the New World Order: Economic Social and Cultural Dimensions, Bhubaneswar, India.
  • Bhattacharya, Subhajit, Dutta, Anindya & Kumar, Rohit Vishal (December 2014) “Using social networking better marketing communication in different organised and unorganised sector” – In National Conference on Managing Unorganised Sector in India, MNIIT, Allahabad, India
  • Kumar, Rohit Vishal; (December 2013) “Green Marketing and the 4P’s: A Discussion” in 6th International Congress Environmental Research, Aurangabad, Maharashtra, India
  • Kumar, Anant; Kumar, Rohit Vishal; Gupta, Vikas Kumar; Prasad, Sant Kumar; Minz Akay (August 2012) “Accredited Social Health Activist: Emerging Medical and Health Commons in Rural Jharkhand, India” – In XISS-AICTE International Conference on Governance of Commons and Livelihood Security, Ranchi, India
  • Tigga, Amar Eron; Kumar, Rohit Vishal, and Pramod Pathak. (Jan 2011) “Inducing greater responsibilities in the today’s business managers: A serious challenge to business education in the present era of globalization” In AIMA – National Research Conference New Delhi, India

 Chapters in Books 

  • Bhattacharya, S. & R. V. Kumar (2022). A Study on the Impact of Case Study-Based Teaching Pedagogy in Marketing Education: An Analytic Hierarchy Process Approach. Managing Disruptions in Business: Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth. Rajagopal and R. Behl. Cham, Palgrave Macmillan: 239-262. https://doi.org/10.1007/978-3-030-79709-6_13
  • Bhattacharya, S, Kumar, R.V. & Dutta, A (2020). "Exploring Kapferer's Brand Identity Prism Applicability in Indian Political Marketing Aspect with Special Focus to Youth Voters." Chap. 17 In Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association (USA). 288-303. Hershey, USA: IGI Global. [Republish od 2018 Chapter in Book in a 3-volume anthology issued by Information Resources Management Association (USA)] DOI: 10.4018/978-1-5225-7116-2.ch017 [Scopus Indexed]
  • Kumar, Rohit Vishal (2019), "Classroom 4.0: Understanding the new battleground" In Rajagopal and Behl, R (Eds.) Innovation, Technology, and Market Ecosystems. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-23010-4_13 pp. 265-281 [Scopus Indexed]
  • Kumar, Rohit Vishal, Bhattacharya, Subhajit, & Dutta, Anindya Kumar (2018) "Exploring Kapferer's Brand Identity Prism Applicability in Indian Political Marketing Aspect with Special Focus to Youth Voters." In Rajagopal and Behl, R (Eds.) Start-up Enterprises and Contemporary Innovation Strategies in the Global Marketplace, IGI Global, Hershey, PA pp. 136-152 
  • Bhattacharyya, Subhajit and Kumar, Rohit Vishal. (2016), “Modeling Tourists' Opinions Using RIDIT Analysis”, in Pandian, V. and Kalaivanthan, M. (Eds.), Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry, IGI Global, Hershey PA, pp. 424–444. [Scopus Indexed]
  • Kumar, Rohit Vishal and Bhattacharyya, Subhajit (2016), “Modeling Consumer Opinion using RIDIT and Grey Relational Analysis”, in Kumar, A., Dash, M.K., Trivedi, S.K. and Panda, T.K. (Eds.), Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics, 1st ed., IGI Global, Hershey PA, pp. 185–201. [Scopus Indexed]
  • Kumar, Anant; Kumar, Rohit Vishal; Gupta, Vikas Kumar; Prasad, Sant Kumar; Minz Akay (April 2013) “Accredited Social Health Activist: Emerging Medical and Health Commons in Rural Jharkhand, India – in Himdari Sinha, Anant Kumar (eds.) “Governance of Commons and Livelihood Security” XISS: Ranchi, pp 271-282
  • Sinha, Himadri; Kumar, Anant; Kumar, Rohit Vishal; (April 2013) “Introduction to Commons” – in Himdari Sinha, Anant Kumar (eds.) “Governance of Commons and Livelihood Security” XISS: Ranchi pp. 1-12

Government of India Sponsored Studies

All the above papers (which are not under journal copyright restrictions) are availabe on ResearchGate, Social Science Research Network or Academia

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