Article Index

Conference Proceedings

  • Kumar, Rohit Vishal (2018) "Impact of Indian Festivals on Imports from China: An Exploratory Study." In IMI-SASS Conference on India and China: Economic, Social and Cultural Perspectives. Bhubaneswar, India.
  • Kumar, Rohit Vishal (2018) "Classroom 4.0: Understanding the New Battleground." In 4th International IMI Bhubaneswar EGADE Business School Global Business Environment Conference. Bhubaneswar, India.
  • Kumar, Rohit Vishal (2018) "Time Series Decomposition and X-12-Arima: Model and Software." In Second Annual Conference of Banking and Finance, Bhubaneswar.
  • Kumar, Rohit Vishal (2017) "Exploratory Study on Colour Use across Cultures in Advertising." In IMI SASS Annual Conference. 2017, Sichuan Academy of Social Science, Chengdu, China.
  • Kumar, Rohit Vishal, & Sharma, Paridhi. (2017) "Understanding Mutual Fund Investments: A Tree Based Analysis." In Annual Conference of Banking and Finance 2017. 18-19 August, Bhubaneswar, India.
  • Kumar, Rohit Vishal, Bhattacharya, Subhajit & Dutta, Anindya (2017) "Rethinking Marketing Management Pedagogy: An Alumni's Opinion Based Study." In IIM Indore-NASMEI Summer Marketing Conference, IIM Indore, India.
  • Kumar, Rohit Vishal, Bhattacharya, Subhajit & Dutta, Anindya (2016), “Exploring Kapferer’s Brand Identity Prism Applicability in Indian Political Marketing Aspect with Special Focus to Youth Voters”, in International Conference on Innovation, Market Competition & Economic Development, Bhubaneswar, India.
  • Dubey, Ajitabh Kumar and Kumar, Rohit Vishal (2016), “Understanding the Factor of Motivation for distributors engaged in channel sales in Telecommunication in Bihar Jharkhand Circle”, in International Conference on Innovation, Market Competition & Economic Development, Bhubaneswar, India.
  • Kumar, Rohit Vishal (2016), “A note on Color Psychology of Indian and Chinese Culture and Possible Impact on Advertising”, in International Conference on India China and the New World Order: Economic Social and Cultural Dimensions, Bhubaneswar, India.
  • Bhattacharya, Subhajit, Dutta, Anindya & Kumar, Rohit Vishal (December 2014) “Using social networking better marketing communication in different organised and unorganised sector” – In National Conference on Managing Unorganised Sector in India, MNIIT, Allahabad, India
  • Kumar, Rohit Vishal; (December 2013) “Green Marketing and the 4P’s: A Discussion” in 6th International Congress Environmental Research, Aurangabad, Maharashtra, India
  • Kumar, Anant; Kumar, Rohit Vishal; Gupta, Vikas Kumar; Prasad, Sant Kumar; Minz Akay (August 2012) “Accredited Social Health Activist: Emerging Medical and Health Commons in Rural Jharkhand, India” – In XISS-AICTE International Conference on Governance of Commons and Livelihood Security, Ranchi, India
  • Tigga, Amar Eron; Kumar, Rohit Vishal, and Pramod Pathak. (Jan 2011) “Inducing greater responsibilities in the today’s business managers: A serious challenge to business education in the present era of globalization” In AIMA – National Research Conference New Delhi, India

 Chapters in Books 

  • Kumar, Rohit Vishal (2019), "Classroom 4.0: Understanding the new battleground" In Rajagopal and Behl, R (Eds.) Innovation, Technology, and Market Ecosystems. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-23010-4_13 pp. 265-281 [Scopus Indexed]
  • Kumar, Rohit Vishal, Bhattacharya, Subhajit, & Dutta, Anindya Kumar (2018) "Exploring Kapferer's Brand Identity Prism Applicability in Indian Political Marketing Aspect with Special Focus to Youth Voters." In Rajagopal and Behl, R (Eds.) Start-up Enterprises and Contemporary Innovation Strategies in the Global Marketplace, IGI Global, Hershey, PA pp. 136-152 [Scopus Indexed]
  • Bhattacharyya, Subhajit and Kumar, Rohit Vishal. (2016), “Modeling Tourists' Opinions Using RIDIT Analysis”, in Pandian, V. and Kalaivanthan, M. (Eds.), Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry, IGI Global, Hershey PA, pp. 424–444. [Scopus Indexed]
  • Kumar, Rohit Vishal and Bhattacharyya, Subhajit (2016), “Modeling Consumer Opinion using RIDIT and Grey Relational Analysis”, in Kumar, A., Dash, M.K., Trivedi, S.K. and Panda, T.K. (Eds.), Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics, 1st ed., IGI Global, Hershey PA, pp. 185–201. [Scopus Indexed]
  • Kumar, Anant; Kumar, Rohit Vishal; Gupta, Vikas Kumar; Prasad, Sant Kumar; Minz Akay (April 2013) “Accredited Social Health Activist: Emerging Medical and Health Commons in Rural Jharkhand, India – in Himdari Sinha, Anant Kumar (eds.) “Governance of Commons and Livelihood Security” XISS: Ranchi, pp 271-282
  • Sinha, Himadri; Kumar, Anant; Kumar, Rohit Vishal; (April 2013) “Introduction to Commons” – in Himdari Sinha, Anant Kumar (eds.) “Governance of Commons and Livelihood Security” XISS: Ranchi pp. 1-12

Government of India Sponsored Studies


All the above papers (which are not under journal copyright restrictions) are availabe on ResearchGate, Social Science Research Network or Academia