Conference Proceedings

• Bhattacharya, Subhajit, & Kumar, Rohit Vishal (2020). "A study on the impact of Case Based Teaching Pedagogy in Marketing Education: An Analytical Hierarchy Process Approach". Paper presented at the 6th International Conference on Global Business Environment: Disruption in Business and Management Practices – Causes, Conflicts and Controls, Bhubaneswar, India

• Sahu, Pabitra Kumar, & Kumar, Rohit Vishal (2020). "Identification of Factors Influencing College Choice Process of MBA and PGDM students in India: An Exploratory Study". Paper presented at the 6th International Conference on Global Business Environment: Disruption in Business and Management Practices – Causes, Conflicts and Controls, Bhubaneswar, India.

• Kumar, Rohit Vishal (2018) "Impact of Indian Festivals on Imports from China: An Exploratory Study." In IMI-SASS Conference on India and China: Economic, Social and Cultural Perspectives. Bhubaneswar, India.

• Kumar, Rohit Vishal (2018) "Classroom 4.0: Understanding the New Battleground." In 4th International IMI Bhubaneswar EGADE Business School Global Business Environment Conference. Bhubaneswar, India.

• Kumar, Rohit Vishal (2018) "Time Series Decomposition and X-12-Arima: Model and Software." In Second Annual Conference of Banking and Finance, Bhubaneswar.

• Kumar, Rohit Vishal (2017) "Exploratory Study on Colour Use across Cultures in Advertising." In IMI SASS Annual Conference. 2017, Sichuan Academy of Social Science, Chengdu, China.

• Kumar, Rohit Vishal, & Sharma, Paridhi. (2017) "Understanding Mutual Fund Investments: A Tree Based Analysis." In Annual Conference of Banking and Finance 2017. 18-19 August, Bhubaneswar, India.

• Kumar, Rohit Vishal, Bhattacharya, Subhajit & Dutta, Anindya (2017) "Rethinking Marketing Management Pedagogy: An Alumni's Opinion Based Study." In IIM Indore-NASMEI Summer Marketing Conference, IIM Indore, India.

• Kumar, Rohit Vishal, Bhattacharya, Subhajit & Dutta, Anindya (2016), “Exploring Kapferer’s Brand Identity Prism Applicability in Indian Political Marketing Aspect with Special Focus to Youth Voters”, in International Conference on Innovation, Market Competition & Economic Development, Bhubaneswar, India.

• Dubey, Ajitabh Kumar and Kumar, Rohit Vishal (2016), “Understanding the Factor of Motivation for distributors engaged in channel sales in Telecommunication in Bihar Jharkhand Circle”, in International Conference on Innovation, Market Competition & Economic Development, Bhubaneswar, India.

• Kumar, Rohit Vishal (2016), “A note on Color Psychology of Indian and Chinese Culture and Possible Impact on Advertising”, in International Conference on India China and the New World Order: Economic Social and Cultural Dimensions, Bhubaneswar, India.

• Bhattacharya, Subhajit, Dutta, Anindya & Kumar, Rohit Vishal (December 2014) “Using social networking better marketing communication in different organised and unorganised sector” – In National Conference on Managing Unorganised Sector in India, MNIIT, Allahabad, India

• Kumar, Rohit Vishal; (December 2013) “Green Marketing and the 4P’s: A Discussion” in 6th International Congress Environmental Research, Aurangabad, Maharashtra, India

• Kumar, Anant; Kumar, Rohit Vishal; Gupta, Vikas Kumar; Prasad, Sant Kumar; Minz Akay (August 2012) “Accredited Social Health Activist: Emerging Medical and Health Commons in Rural Jharkhand, India” – In XISS-AICTE International Conference on Governance of Commons and Livelihood Security, Ranchi, India

• Tigga, Amar Eron; Kumar, Rohit Vishal, and Pramod Pathak. (Jan 2011) “Inducing greater responsibilities in the today’s business managers: A serious challenge to business education in the present era of globalization” In AIMA – National Research Conference New Delhi, India